With the increasing digitization of commerce, fraud is now more sophisticated, and it threatens economies and businesses. To counter these risks, Webb Fontaine, a leader in artificial intelligence (AI)-based commercial solutions, is revolutionizing the fight against fraud with advanced technologies that secure revenue and optimize operations.
Webb Fontaine’s AI-based valuation tool, Webb Valuation, is transforming customs operations across Africa by helping governments detect and prevent fraud while securing financial assets:
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Automated classification and valuation: Leveraging machine learning and natural language processing, Webb Valuation enables customs officials to accurately classify products and determine their transaction values, and minimizes manual errors and ensuring regulatory compliance.
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Risk analysis and fraud detection: By analyzing fraud patterns and identifying anomalies, Webb Valuation flags suspicious activities such as undervaluation or misclassification, which empowers authorities to take timely and appropriate action.
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Real-time information and alerts: Customs agents receive instant notifications about suspicious activities, which enables rapid intervention and helps reduce revenue losses due to fraud.
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Optimizing revenue collection and trade: Beyond combating fraud, Webb Valuation accelerates customs clearance and enhances the collection of taxes and duties. For instance, in a West African country, the implementation of Webb Valuation led to a customs revenue increase of up to 20%.
People are key to AI effectiveness
Although Webb Valuation relies on artificial intelligence, AI does not replace human expertise, it enhances it:
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Training and support: Webb Fontaine ensures that customs agents are proficient in these tools so they can get the most out of them.
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Strategic collaboration: Seamless integration with customs administrations, economic operators, and technology partners ensures effective deployment.
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Continuous improvement: Rigorous monitoring and regular adjustments ensure the system's adaptability to changing regulations and economic trends.
By combining AI and human expertise, Webb Fontaine is setting new standards in fraud prevention and customs revenue security, providing African governments with robust solutions for more transparent and efficient trade.
Originally published in the April 2025 issue of Jeune Afrique.
Useful resources
🔗 Read our article: Webb Valuation: Transforming African Customs and Protecting Revenue
🔗 Read our blog: Webb Valuation Decoded
🌍 Learn about Webb Valuation
About Webb Fontaine
Webb Fontaine is revolutionising international trade by empowering governments and communities with technology powered by AI. We offer comprehensive solutions across the trade spectrum, ranging from risk management to customs systems, single window, and beyond. Webb Fontaine is headquartered in Dubai, UAE with a presence across Europe, Middle East, South America, Asia and Africa.
